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Perfect Fried Chicken

Everyone loves a perfectly crispy, juicy and flavorful piece of fried chicken. This recipe checks off all the boxes! Fried chicken can be intimidating, but this recipe is as easy as it is delicious.

The addition of the Marc's Magic Rub in both the buttermilk marinade and the dredge is the perfect spicy sweet seasoning combo to take the flavor to the next level.

The Marc's Magic Rub adds the perfect amount of salt and heat to make you keep going back for another piece.

Make this recipe and you'll never buy fried chicken again!

1 Whole Chicken, Cut into 10 pieces

Marc's Magic Rub


Flour (tip: gluten free gets it extra crispy!)

Canola Oil

Optional for Serving : Hot Honey (hot sauce mixed with honey)


  1. In a large bowl mix together buttermilk and a lot of Marc's Magic Rub (about half a tin!) Add in the chicken pieces. Cover with plastic wrap and refrigerate for at least 4 hours. Remove chicken from refrigerator about 30 minutes before cooking to come to room temperate. This ensures more even cooking.
  2. When ready to cook, pour vegetable oil into a heavy bottom dutch oven (oil should go up about 2-3 inches) Heat to 350 degrees
  3. Prepare the breading for the chicken. Mix flour plus Marc's Magic Rub in a baking dish
  4. Remove chicken pieces from buttermilk, letting excess drip off. Dredge in flour mixture and place on wire rack to sit for 10-15 minutes.
  5. Fry the chicken pieces in 2 batches, until golden brown and crispy. About 20-25 minutes.
  6. Drizzle with flaky salt and hot honey for serving